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The de Sede philosophy.
As a company, we strive to create hand-crafted masterpieces to meet discriminating individual requirements for the world of today. It is our goal that people should enjoy the pleasure of our furniture for many years to come and be delighted to own such attractive items.
To ensure this, we are continually re-interpreting our traditions in the art of furniture making and design. In doing this, we call both upon our own long experience and upon the partners with whom we collaborate closely and always with the future in mind.
Our product development and design section is of core importance and is engaged in a constant exchange of ideas with both internal and external sources of inspiration. A fifteen-strong team is dedicated to questions of innovation, new materials, new qualities of leather, new designers, a new understanding of furniture and the on-going improvement of our existing range.
One yardstick we have are our customers: the lifestyle they wish to have today, what they do in their homes, how they prefer to design and decorate their living environment. The other are our partners, the retail trade and our agents: what they need in order to attract and inspire customers. This, in particular, makes it vital for us to be regularly outside observing, questioning, reacting to change and always listening attentively. For only in this way are we consistently able to set relevant new trends.