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DRAENERT is a top-brand of the international furniture design for more than forty years. The company designs and produces high-quality designer furniture in the tradition of a modern manufactory. Founded in 1968, the brand is representative since four decades for art and designer furniture, traditional craftsmanship, quality and first-class workmanship, exclusiveness and know-how.
DRAENERT furniture is distinctive – apart from craftsmanship, it is the longing for perfection, individuality and an unmistakable loving attention to detail that make them so unique.
The main emphasis of the collection is on dining and coffee tables with patented extension-mechanisms, as well as chairs matching in form and style, that also have innovative mechanisms.
Due to high innovation level DRAENERT claims for himself the technological leadership in regard to extension mechanisms and functionalities, because since its founding, the company has applied for more than 100 patents, whose technological fineness is implemented in the models of the entire collection.
State-of-the-art technologies, as it is DRAENERT with its patented mechanisms, make a product distinctive and desirous. Nowadays the customer expects that additional dimension of a top-brand. This is what makes the unique characteristic within a certain segment. More than ever before customers want to identify themselves with a brand.
DRAENERT – a brand with the power to fascinate.
The aesthetic aspects of the products are orientated towards the international formal language of the classical modernism.
DRAENERT is a brand with an absolutely unmistakable self-perception: International style paired with a strong regional consciousness. An intellectual relationship to the collection is cultivated, which is reflected by the interaction of basic furniture and art. For DRAENERT famous architects have designed furniture for the legendary art collection, whose individual works are exhibited in many international museums and collections, for instance the Victoria and Albert Museum in London and the Metropolitan Museum of Art in New York.
This proximity to the arts allows the company to have visions for the development of new models.
With the DRAENERT SWISS AG, the company maintains an exclusive upholstery manufactory in Switzerland, which was founded due to the excellent sales success of chairs. The future strategy is deemed to the development, as well as to the production of complete ranges in the field of sitting furniture.
DRAENERT is globally known as stone specialist with a large stone collection. About 200 types of natural stones from all over the world in a company-owned stone park invite to a visit and are fascinating new customers every day.
The company, which is meanwhile managed by Dr. Patric Draenert, the second generation of the founders, exports currently to more than 50 countries. Important pillars for a sustainable company success are a sound financial structure and high qualified employees in all areas.
With his numerous, multi award-winning concepts, the company founder Dr. Peter Draenert laid the basis and set the standards of the company. The cooperation with well-known designers such as Georg Appeltshauser, Prof. Wulf Schneider and Gino Carollo brought to DRAENERT several awards like the Interior Innovation Award, Red Dot „best of the best“, IF – product design award and many others.
Through cooperation, e.g. with Poggenpohl, the most famous and renowned kitchen brand in the world, DRAENERT has positioned itself within the trend towards the merging of kitchen and living/dining area.
The internationalisation of DRAENERT continues to proceed forward:
End of September 2011, the first DRAENERT monobrand store was opened in Shanghai, China. The pulsating metropolis Shanghai is the ideal place to experience the brand DRAENERT in all its facets. The bundling of the complete range of services in just one showroom offers an additional benefit to the customer.